Technical Overview

How Argon combines decades of adtech expertise with modern technology to deliver TV advertising your way.

Built on Proven Technology

Argon is built on the same modern tech stack trusted by Facebook, Instagram, Airbnb, Twitch, and Dropbox. We leverage Next.js (React framework) for a scalable, intuitive platform that handles complex workflows with ease.

Tech Stack Highlights

• Next.js + React for responsive UI
• TypeScript for type safety
• Prisma ORM for database management
• PostgreSQL for data storage
• Stripe for secure payments
• OpenAI APIs for AI video generation

What Sets Argon Apart

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Generative AI Video Creation

Create TV-ready ads directly from your website. No production team needed.

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Agentic AI Learning

Smart recommendations to optimize your campaign strategy automatically.

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Programmatic TV

Direct integration with premium TV inventory, verified by HUMAN and DoubleVerify.

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Secure Payments

Stripe integration trusted by Amazon, NVIDIA, Shopify, and Uber.

Smart Campaign Execution

When your campaign runs, Argon ensures optimal reach and frequency at fair value:

Low frequency caps to prevent oversaturation
Price-sensitive CPM rates with pre-negotiated partners
Smart dayparting for optimal time slots
Premium placements: ESPN, Hulu, ABC, CBS Sports, and more

Advanced Capabilities

Beyond our standard platform, we can customize targeting and measurement for sophisticated campaigns:

Target high-income households ($250k+ HHI)
Deploy conversion pixels for performance tracking
Custom targeting beyond standard dashboard options
Full transparency with all campaign decisions

Have unique requirements? Let's talk about customizing your solution.

Our Promise

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Simple UI

The platform looks simple because we handled the complexity behind the scenes.

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Sophisticated Backend

Our team has over 100 years of combined ad tech expertise which powers every campaign on your behalf.

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Equal Access

From local services to national brands, everyone gets premium inventory at fair prices.

Ready to See It in Action?

Experience the platform firsthand. Launch your first campaign today.

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